Culinary IP: Building Ownable Value In Food Businesses
This is the playbook for owners, brands, and editors who want to take control of their culinary creativity and turn it into structured, repeatable, and revenue-generating assets. Culinary IP shows you how to capture your recipes, menus, and editorial formats, implement them strategically, and scale them without losing quality, identity, or margin.
Packed with concrete examples from restaurants, food brands, and magazines, this e-book guides you step by step through identifying assets, structuring workflows, monetizing your creations, and integrating everything into your business so it compounds in value. Whether you’re struggling with inconsistent execution, underpriced products, or content that disappears as soon as it’s created, this book gives you the tools to own your work and multiply its impact.
Every chapter is designed to give you clarity, energy, and practical steps, so you can go from creative output to strategic leverage without guesswork. Stop chasing work that disappears. Start building a system that works for you, consistently and predictably.