We Turn Recipes, Menus, and Food Ideas into Assets You Own

From strategy-driven menu rewrites to fully structured recipes, curated catalogs, and insightful essays—everything we create is designed to hold, travel, and perform.

Key Offerings 

  • Recipe Catalog – Ready-to-use, structured, and profitable recipes for chefs, brands, and editors.

  • Starter Pack – A selection of high-value recipes and menus designed to kickstart your creative or publishing projects.

  • Menu Rewriting – Strategic editorial service turning your menu into a revenue-generating tool with clear hierarchy and margins.

  • Essays & Articles – Deep-dive culinary insights and storytelling that position your work, your brand, or your publication with authority.

The Recipe IP Catalog

Alongside custom work, we offer a curated recipe catalog.

You can:

  • Buy recipes directly

  • Choose between exclusive ownership or licensed use

  • Use them for web, print, packaging, campaigns, or editorial

No pitching.
No back-and-forth.
No waiting weeks for development.

You see the recipes.
You choose what you need.
You buy.

After payment, you receive:

  • The recipes

  • The usage rights you selected

  • A clear contract confirming ownership or license

Straightforward. Transparent. Done.

No images. On purpose.

You’ll notice something missing: photography.

That’s intentional.

Images lock a recipe into:

  • A specific style

  • A specific mood

  • A specific visual direction

And most brands don’t want that.

By delivering recipes without images, we give you:

  • Full creative freedom

  • Control over styling and photography

  • Assets that adapt to your brand, not ours

  • Content that works across multiple campaigns, markets, and formats

The recipe stays flexible.
The brand stays in charge.

If you need photography, you already know how you want it to look.
Our job is to make sure the recipe underneath is solid.

You need recipes.
We deliver them.

What we make (and what we don’t)

We make recipes that are:

  • Clear

  • Scalable

  • Commercially usable

  • Ready to publish, print, or sell

We don’t do:

  • Endless brainstorming

  • Strategy decks

  • “Let’s explore the vibe”

  • Meetings about meetings

If you want finished work, you’re in the right place.
If you want to think out loud together, we’re not.

Why this exists

Everyone has ideas.
Everyone has ChatGPT.
Everyone is “creative”.

What nobody seems to have anymore:

  • Taste

  • Restraint

  • The courage to decide

We cut through the noise and deliver recipes that make sense — technically, editorially, commercially.

You don’t need 40 options.
You need 6 good ones that won’t cause problems.

That’s the job.

Menu Rewriting – Clarity That Sells

Your menu is more than a list of dishes. It’s the first impression, the decision-making tool, and often the difference between a guest ordering confidently—or not at all.

I help restaurants, caterers, and food brands rewrite their menus so every word works. Not for decoration, not for cleverness—but to clarify, persuade, and protect your pricing.

Menus often fail not because the food is bad, but because the language works against the business: too much explanation, poor hierarchy, confusing descriptions, or no clear emphasis on what matters most. I fix that.

What’s included

A full strategic rewrite of your menu, focused on clarity, flow, and positioning.

This includes:

  • Complete editorial rewrite of all menu sections

  • Dish naming and descriptions with clear intent

  • Strategic ordering and placement of dishes

  • Identification of anchor dishes versus support dishes

  • Editorial rationale behind structure and flow

You receive a finished, ready-to-use menu text, plus insight into why it works the way it does.

Starter Recipe IP Pack

This is how most clients start.
Fast. Clean. No drama.

You get

  • 6 original recipes

  • Properly structured, test-kitchen–ready

  • Written so anyone can cook them

  • Brand-neutral, easy to adapt

  • One revision round

  • Commercial usage rights included

Delivery

  • 7 days

Price

  • From €750

No photography.
No calls.
No explanations.

Just recipes.

Who we write for

We create recipe IP for anyone who needs ready-to-use, tested, commercially-safe recipes — fast and reliable.

Publishers & Media

  • Food magazines (print & digital)

  • Recipe blogs & online portals

  • Newsletters & content platforms

  • TV and video content producers

  • Culinary podcasts and media series

Food Brands & FMCG

  • Ingredient brands (sauces, oils, condiments)

  • Packaged food products

  • Beverage brands (coffee, tea, smoothies)

  • Retail & e-commerce food brands

  • White-label product developers

Restaurants & Hospitality

  • Independent restaurants

  • Restaurant chains & concept kitchens

  • Hotel kitchens and resorts

  • Food trucks & pop-up experiences

  • Catering companies

Bakeries & Pastry

  • Artisan bakeries & pastry shops

  • Retail bakery chains

  • Industrial bakery operations

  • Specialty dessert brands

Agencies & Studios

  • Creative & marketing agencies

  • Branding studios with food clients

  • Content agencies producing culinary campaigns

  • Social media teams needing tested recipes

Food-Tech & Startups

  • Meal-kit companies

  • Food subscription services

  • Kitchen appliance brands

  • Culinary app developers

Educational & Training

  • Culinary schools & academies

  • Cooking workshops & demo kitchens

  • Online culinary courses

About the studio

Kook Studioo is run by Deborah Wehrens.
Former Chef. Culinary Creative. Editor by instinct. Ruthless about clarity.

I don’t sell ideas.
I sell finished work.

Everything else is a distraction.

Information

If you need recipes you can actually use:

joinus@kookstudioo.com

Or send a message through the contact form.
If it’s a fit, we’ll move fast.
If not, no hard feelings.

 

We also write editorial articles and recipe features for publishers and media.